The Hartford is dedicated to providing PIA members with extraordinary customer service and value. The Hartford Flood program offers a simplified enrollment process, competitive commissions and allows agents to broaden their offerings to customers who are in areas susceptible to flooding.
We offer the most advanced Internet services available including:
Offered Through PIA Southern Alliance in Duluth, Georgia
At PIA Southern Alliance, we’re committed to helping independent insurance agents across the South succeed—and that includes giving our members access to the tools, resources, and insurance programs they need to serve their clients with confidence. One of the most important and often-overlooked insurance lines in today’s market is flood insurance. To help agents better protect their clients while growing their business, we’ve partnered with The Hartford to offer a flood insurance program that delivers exceptional service, powerful technology, and competitive commissions.
With natural disasters on the rise and unpredictable weather becoming the norm, flood insurance has become essential—especially in regions like the South where torrential rains, hurricanes, and flash floods can impact communities without warning. The Hartford Flood program, available through PIA Southern Alliance, is designed to make flood insurance simple for agents to sell and easy for clients to understand and trust.
Flooding is the most common and costly natural disaster in the United States, according to FEMA. Yet, many homeowners and business owners remain uninsured, mistakenly believing that their standard property insurance will cover flood damage. Unfortunately, this isn’t the case. Flood damage is excluded from most standard homeowners, renters, and commercial property policies.
Even worse, many people assume that if they are not in a FEMA-designated high-risk flood zone, they don’t need coverage. But more than 20% of all flood claims come from areas considered “low to moderate” risk. This misconception leaves too many people financially vulnerable when water rises.
As an insurance professional, you have the power to change that narrative—and with The Hartford Flood program behind you, you don’t have to do it alone.
The Hartford is a nationally recognized name in the insurance industry, with more than two centuries of experience and a reputation built on trust and dependability. Their flood program is no exception. Through their partnership with PIA Southern Alliance, The Hartford offers an easy-to-use and agent-focused flood insurance solution that helps members diversify their product offerings while protecting their clients from one of the most devastating risks they face.
Simplified Enrollment Process: Agents can get set up quickly, with no unnecessary red tape.
Competitive Commissions: PIA members enjoy commissions that make flood a profitable addition to their portfolio.
Comprehensive Support: From training and marketing tools to claims and policy servicing, The Hartford gives you everything you need to succeed.
When you work with The Hartford Flood through PIA Southern Alliance, you’re not just getting a flood insurance provider—you’re getting a committed team of experts who are there to support your business every step of the way.
Here’s what you can expect:
Looking to move your existing flood book? The Hartford’s specialized team makes transitions smooth and efficient, helping you retain clients while streamlining operations.
Get personalized attention from a local sales director who knows your territory, understands your market, and can help you grow your flood book with real-world strategies and support.
Stay on top of your game with access to flood insurance training programs and continuing education opportunities, many of which are offered at no additional cost to PIA members.
From brochures to customizable email templates, you’ll have access to modern marketing materials that help you educate clients and close more sales.
Stay informed with proprietary catastrophe alerts and gain insight into your own book of business with powerful analytics tools designed to identify cross-selling opportunities and at-risk clients.
The Hartford Flood program is backed by one of the most advanced technology platforms in the industry. Whether you’re quoting, binding, servicing policies, or managing renewals, their platform makes your workflow faster, smoother, and more accurate.
Flood zone determinations to verify flood risk in real-time
Online quote and bind tools for fast application processing
Claims reporting that gets clients the help they need quickly
Policy downloads and database maintenance to streamline your backend
Electronic premium and commission processing for seamless financials
Elevation certificate assistance to help meet requirements
Repetitive loss reviews for hard-to-insure properties
With this kind of digital support, you can offer flood coverage confidently—no matter how complex the property or location.
The Hartford Flood program is a comprehensive flood insurance solution offered exclusively to PIA Southern Alliance members. It’s designed to help independent insurance agents provide their clients with essential flood coverage, especially in high-risk and flood-prone areas. The program includes competitive commissions, simplified enrollment, access to powerful online tools, and dedicated support from The Hartford’s expert team—all of which help agents grow their business while protecting their clients from one of the most costly natural disasters.
The Hartford offers best-in-class support to agents, including:
A dedicated book transfer team for agents moving existing flood business.
A local sales director for personalized territory support.
Access to training and CE credit opportunities.
Marketing and sales resources to help agents educate clients and close more sales.
Proprietary CAT (catastrophe) e-alerts to keep you informed before and after major flood events.
The Hartford’s online flood insurance platform includes a range of powerful features to make quoting, binding, and servicing policies fast and easy:
Real-time flood zone determinations
Electronic application submission
Claims reporting
Policy and database management
Assistance with elevation certificates
Premium and commission processing
Repetitive loss reviews for risk assessment
These tools streamline operations, reduce manual work, and improve your client’s experience.
Absolutely. The Hartford provides state-of-the-art analytics and reporting tools to help you identify which of your existing personal and commercial lines clients are in flood-prone areas. This makes cross-selling easy and effective, allowing you to offer critical protection while increasing revenue. Their sales tools and marketing templates also help you communicate the value of flood insurance clearly and persuasively.
Getting started is quick and simple. Just reach out to PIA Southern Alliance and request more information about enrollment. You’ll be connected with a representative who can walk you through the application process, help you transition existing flood clients if needed, and introduce you to The Hartford’s digital tools and support resources. Contact us today and start offering flood coverage with confidence!